top of page



JASON M. SORIA - Owner/Head Fitness Coach/Triathlon and Run Coach


Prior to becoming a founding member of Optimum Performance Fitness Jason started Team Imagine Sports, a Dallas, TX based Triathlon/Running team from 2006-present. As of July 1, 2017, Team Imagine Sports will transition into Team OPFit where he will continue to train professional and age group triathlete/runners.  Jason is the official Triathlon and Running Coach for Spring Valley Spine and Sportscare 2010-present.  He continues a working relationship with Dr. Lezlie Maloy to assist in correcting movement patterns. Jason was the Head Personal Trainer at the Town North YMCA from 2002-2017.


Jason has many certifications ranging from Original Strength Institute (Level 1, 2), Functional Movement Systems (Level 1), USAT (Level 1, 2), Cooper Institute (Personal Fitness Specialist, Bio Mechanics, Optimal Performance Training, Dietary Guidance), and NASM.  This education and experience has allowed Jason to establish a unique philosophy. 

Over the past 15 years, he has been able to work with clients in post rehab, preventative, general fitness, and performance goals.  Coaching professional triathletes, Ironman and 70.3 World Championship qualifiers, 100+ Ironman finishers, 100+ 70.3 Ironman finishers, Boston Marathon qualifiers, and 100+ marathon finishers.  It has been Jason's dream to put all his abilities under one roof!!  Optimum Performance Fitness is just that!!  Our motto is "Move with a purpose".  In order to accomplish your goal you must first establish correct movement patterns. 

In addition to continuing Jason's career, he competed in the 2011 Ironman World Championship, is a two-time 70.3 Ironman World Championship qualifier, ten-time Boston Marathon qualifier,  2007 Qualifier for Long Course Duathlon World  Championship, a 2014-Present Ironman All World Athlete, a 2008-present All American Triathlete, has 17 Ironman finishes, 20 Half Ironman finishes, 100+ triathlons completed, 13 marathon finishes, and 4 ultra relays.

DEBBIE PRESS - Fitness Coach

Debbie Press’ passion has long been health, fitness, and nutrition. She’s fascinated with how the body moves, how proper movement patterns lead to better body mechanics. She’s committed to finding and sharing effective ways to nourish one’s body, to help fuel it for physical demands and to speed up recovery. It’s all about feeling the best one can, especially as we age.  


A knee injury at age 19 was the impetus to correct her body’s imbalances. She uses the knowledge she continues to learn to help others overcome their physical limitations so they can keep moving and stay active.


Debbie trains individual clients and has taught Indoor Cycling and Small Group Strength Training classes at the Tom Muehlenbeck Recreation Center in Plano since 2013. She has numerous certifications ranging from: Cooper Institute/American Council on Exercise (Certified Personal Trainer, Functional Fitness Training, Postural Assessment and Corrective Exercise, Interval Training and Indoor Cycling), Ortho-Kinetics Professional Trainer (Anatomical Design and Function, Neuromuscular System Unilateral Training, Musculoskeletal System Upper/Lower Body), Functional Movement Systems (Level 1), and Road Running Club of America (RRCA Running Coach). She recently took the FMS Level II course and participated in a National Academy of Sports Medicine workshop on Movement Mechanics. She focuses her continuing education on body alignment and injury prevention.


Debbie works with a wide variety of populations and specializes in strength training, endurance, flexibility, injury prevention/prehab and rehabilitation, sport-specific and run coaching, and nutritional planning.


When she’s not at the gym, she enjoys cooking, riding her bike and covering the local running/triathlon scene, interviewing participants and writing stories for DFW Running. She’s a longtime freelance contributor for The Dallas Morning News following eight years as a staff sportswriter. She grew up playing competitive tennis through high school. She reached two Grand Slam events (Wimbledon and the U.S. Open) along with a couple of Davis Cups _ albeit as a writer, not a competitor.


She’s married and has two kids.

LEZLIE MALOY, D.C. | Licensed Chiropractor- Official Chiropractor for Optimum Performance Fitness


​ART Instructor and Full Body ART Certified, SFMA Certified


Dr. Lezlie Maloy is a licensed chiropractor and is the Director of Spring Valley Spine and SportsCare.  She is certified by both the National and State Board of Chiropractic Examiners.  She is a native Oklahoman and an alumnus of both the University of Oklahoma and Parker University. She was named the Young Alumni of the Year by Parker University in 2013.  She holds two bachelor degrees as well as her Doctorate of Chiropractic.  Dr. Maloy is a full body certified ART (Active Release Technique) provider, a participant in the ART/Ironman Proud Partner program and continues to work at Ironman races around the country with the ART team.   Dr. Maloy was invited to become an ART instructor in 2013 and currently serves in that role.  Dr. Maloy is also certified by the National Academy of Sports Medicine (NASM) as a Corrective Exercise Specialist (CES) and is a certified Graston provider.  Dr. Maloy is a member of  the Texas Chiropractic Association.

Dr. Maloy has served as the lead ART doctor for Ironman Texas since 2011, as well as Ironman Texas 70.3 and Ironman 70.3 Buffalo Springs Lake.

bottom of page